Static Website
Prototyping
UI/UX
Design Direction
Life coaching and touching lives
Lead Designer and Developer
2 months
Design Research
Design Direction
Visual Design
Prototyping
Development
Deployment
I undertook the development of a project titled "Life Changing And Touching Lives" for a client specializing in life coaching and counseling. The objective was to create a straightforward and visually appealing website that facilitates user bookings for counseling sessions. The website features a user-friendly contact form, allowing potential clients to submit session requests seamlessly. Additionally, there is a blog section that showcases the latest articles relevant to the client's collective work. Notably, the website is designed to be responsive and mobile-friendly, ensuring a smooth user experience across various devices.
See it live
[ Layout Concept ]
[ Landing Page Design ]
[ Services Page Design ]
[ About Page ]
The strategy employed aimed at enticing visitors to immediately schedule a session upon their initial encounter with the hero section of the landing page. To accomplish this, I crafted a compelling headline designed to emotionally engage the visitor and instill confidence that they had indeed found the right place.
Given that the client provides services beyond coaching, I organized them in a sleek grid layout with minimal text. Throughout the site, a harmonious blend of green and greyish tones was used. The predominant use of green was intentional, symbolizing life and renewal, aligning seamlessly with the client's mission. Upon presenting this concept to the client, they not only appreciated it but also granted me the freedom to implement it.
The challenge arose when incorporating a plethora of services offered by the client into the website while maintaining its distinct identity. The key question was how to seamlessly integrate this information without diluting the site's essence. The solution emerged in the form of condensing the information and prioritizing services that closely align with their core daily operations, centered around life coaching.
Design
Development
Insights gleaned from the challenges encountered in design and development.
The design features a strategically placed and prominent call-to-action (CTA) in the hero section, capturing users' attention instantly. Intuitive navigation organizes services logically, including a dedicated section for life coaching, ensuring a seamless user experience.
A sleek grid layout organizes various services, adhering to a minimalist approach that minimizes visual clutter and accentuates essential information. The limited color palette of green and greyish tones, consistently applied, not only preserves a minimalist feel but also fosters a cohesive and calming visual aesthetic.
High-quality, emotionally resonant images strategically placed in the hero section establish an immediate emotional connection with visitors, evoking a sense of renewal and positivity in alignment with the life coaching theme. Additionally, subtle and visually appealing illustrations or icons representing various services enhance visual engagement without compromising the overall minimalist design.
Information was condensed with a clear focus on prioritizing life coaching services, strategically highlighted in key sections of the website for quick understanding of primary offerings. Additionally, a consistent and legible typography style was maintained throughout the site, effectively balancing text and white space to prevent overwhelming the user with information.