Online Learning Platform
UI/UX
New Design
ByAfrica School
Lead Designer and Frontend Developer
4 months
Design Research
Design Direction
Visual Design
Prototyping
Frontend Development
ByAfrica School, an innovative educational platform startup, brings together instructors from diverse backgrounds to craft and host courses. Through meticulously structured programs and instructor-led cohorts, ByAfrica supports enthusiasts, operators, and professionals in honing their skills, facilitating effective application for success in their careers.
See it live
[ Homepage High-Feditity Desing ]
[ Landing Page Section ]
[ Landing Page Overview ]
[ Courses Page ]
In today's fast-paced environment, people often lack the time and patience to extensively read through content on a website. Users typically prefer a concise and direct presentation.
Therefore, I deemed it appropriate to adopt a minimalist design approach to swiftly convey the essence of ByAfrica's message and objectives within a few seconds. This strategy involved eliminating superfluous elements and content that could impede users' understanding of the platform.
Careful consideration was also given to the use of images. Incorporating medium-sized images with clear headlines proved effective in promptly eliciting emotional responses from visitors, guiding their focus, and maintaining their engagement with the content.
Navigating the unfamiliar territory of collaborating with other developers posed a noteworthy challenge, given my lack of prior experience in such partnerships. Delving into my partner's codebase, though initially challenging, proved to be a valuable learning experience. Particularly, mastering the nuances of utilizing GitHub effectively became a focal point of my growth. Despite the initial hurdles, the collaborative effort culminated in a successful project, and the partnership unfolded seamlessly.
Design
Development
Insights gleaned from the challenges encountered in design and development.
Acknowledging the contemporary challenges of time constraints and short attention spans, the design strategy prioritizes a user-centric approach focused on efficiency. Recognizing users' preferences for succinct and direct information, the design aims to deliver the core message swiftly, aligning with the fast-paced nature of users' interactions.
To address the need for quick comprehension, the strategy embraces a minimalist design philosophy. By distilling the interface to essential elements, unnecessary complexities are eliminated. This ensures a clean and uncluttered visual aesthetic, allowing users to grasp the platform's purpose and offerings within a matter of seconds.
The intentional use of medium-sized images and clear headlines on ByAfrica's website aims to boost user engagement. Beyond aesthetics, these visuals serve as powerful tools to evoke emotional responses, guiding users seamlessly and creating an immersive experience that sustains interest in ByAfrica's goals.
The design strategy advocates for the careful curation of content, ensuring that each element serves a purpose in conveying the platform's message. Unnecessary elements and verbose content are omitted to maintain a concise and impactful presentation. This approach fosters a seamless user journey, allowing individuals to navigate and comprehend the platform effortlessly.